European + organic = Euro-Leaf

In April of last year, the European Commission’s Directorate-General for Agriculture and Rural Development announced a competition — open only to design and art students from the 27 EU Member States — that “[Offers] a prize that money just can’t buy” according to the press release, “The winning logo will be introduced as the official logo for organic products throughout the European Union in July 2010.” In charge of filtering the first round of submissions was a panel of judges that included a combination of designers like Erik Spiekermann, Riitta Brusila-Räsänen, Szymon Skrzypczak, and Elisabeth Mercier, and non-designers from the organic industry like Urs Niggli and Tom Václavík, all of them overseen by Rob Vermeulen, former president of the Pan-European Brand Design Association. And the whole thing came with all the typical fine print of a design contest that tends to ruffle so many feathers. Nonetheless, 3,422 entries were submitted — you can see various of them here.

 

The judges hard at work. Image source.

Of those, the jury selected 100 logos to advance to the next round, for which all designers received a certificate. The jury then selected the top ten, then the top three and, finally, those three were put to a public vote for the final selection. Below are three finalists with their respective vote percentages from approximately 130,000 votes cast over a period of two months.

[本日志由 linesway 于 2010-02-25 02:08 PM 编辑]
文章来自: Brand New
引用通告: 查看所有引用 | 我要引用此文章
Tags: EuropeanEuropean LogoLogo
相关日志: